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From a Movement to a Market: Is Green Business Tipping the Scale?

From a Movement to a Market: Is Green Business Tipping the Scale?


One needn’t look far to see that green initiatives large and small dominate the headlines in mainstream media, business and industry publications and millions of websites and blogs throughout cyberspace. If sheer volume is a tool used to decipher business trends, most would argue that green business is beyond fad, more than a passing trend and here to stay. Certainly the adoption of green business practices has reached a tipping point, and it is easy to feel like yesterday’s news if you’re not on the green business bandwagon, but what is more difficult to ascertain is whether or not green business initiatives are truly moving the needle in a positive direction.

Big Money; No Whammies
Sure big corporations spent millions this year on carbon audits, clean energy credits, green business consulting, and teams of corporate social responsibility officers to help them stay on task. But what has it amounted to really? And more specifically, what good has the flurry of excitement and attention regarding green business done for the planet?

According to State of Green Business 2008, by Joel Makower, Executive Editor of GreenBiz.com, even though overall results were mixed, there were large and small strides in the right direction.

Commitment to Change
Companies all over the globe made climate commitments this year, promising to clean up operations, run more efficiently and give back to help the environment. And they weren’t just aiming to outdo each other, but raise the bar and beat their own goals.

“Xerox announced that it had already met its four-year-old goal of reducing its absolute greenhouse gas emissions by 10 percent by 2012, with 18 percent fewer emissions in 2006 alone, as compared to 2002 levels. It set a new goal to cut emissions 25 percent by 2012 — a 150 percent increase from its previous goal.”

A Moving Target
While commitments and goals are good, measurables are better, but it is not easy to measure environmental impact when, “nearly a third of companies currently have no way of monitoring their own direct carbon emissions, let alone the indirect emissions of their supply chains, and have no plan to begin doing so, according to a new survey of global executives by the Economist Intelligence Unit.

When businesses need to think outside of the office, the production line, and beyond geographic borders, “only one in 10 companies said it comprehensively monitors its carbon impact across its entire business, with North American companies trailing their Asian and European counterparts.”     

A few years ago, proponents of green business would have jumped up and down to see the eager adoption of green business initiatives. Today, media praises those who are taking steps toward an improved business model. Tomorrow’s agenda: a blueprint for sustainable business success.

   

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business executives

By: kci15 () on 20-11-2013 11:18

business executives

By: kci15 on 20-11-2013 11:18

The South Sudan Consumer Price Index (CPI) gave to the American Consumer Project an insider's perspective on how consumers in different parts of the country are facing the country's troubled financial times. I've seen sites like http:// www.globalcheckrecovery.com/ prosper and other famous commercial pages going bankrupt.

 

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green business

By: kci15 () on 09-11-2013 09:39

green business

By: kci15 on 09-11-2013 09:39

Green business is not just good business, it is also part of the global change towards a sustainable future. I was checking out http://www.trendmicro.com/us/ enterprise/cloud-solutions/ deep-security/index.html the other day and I noticed how all major businesses are shifting towards green technologies. I am very supportive of this movement and the first step in making this paradigm shift is raising the awareness of business officials on their true impact on the environment.

 

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I think that every type of business, eve

By: kci15 on 01-10-2013 17:47

I think that every type of business, even PEO companies, should consider the green alternative. Environmental threats won't wait for us to sober up, so we have to act fast.

 

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other ways

By: lionking () on 31-07-2013 07:23

other ways

By: lionking on 31-07-2013 07:23

I don't think so big. If this is true, then everyone will have something to gain from this new type of green business. I prefer to stay home and find ways of making money online rather to start a green business.

 

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start

By: lionking () on 18-06-2013 07:39

start

By: lionking on 18-06-2013 07:39

I also gather information and materials for my upcoming business, which I want to be green. I gather from eco-friendly cars, low toxicity printers to Invoice Template Free to pay the employees. I read all the time articles about this issue, but I feel that although I have everything I need to start it, I am not ready.

 

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